The Marketing Coordinator supports Aramark’s mission by executing strategic marketing initiatives that drive customer engagement, brand awareness, and revenue growth. This role plays a critical part in promoting dining programs, events, and campaigns across various platforms, while ensuring brand consistency and operational excellence.
Assist in the planning, execution, and tracking of local marketing campaigns, events, and product launches.
Coordinate promotional activities across dining locations, retail outlets, and digital platforms.
Leverage tools like Meal Plan Analytics, VOC feedback, and sales data to measure campaign effectiveness.
Design and distribute marketing materials (posters, flyers, digital screens, emails, social media content).
Manage digital signage and maintain consistent branding across all channels.
Collaborate with graphic designers and vendors to support print and digital marketing needs.
Organize and execute campus events, tabling sessions, and student engagement initiatives.
Manage a team of marketing interns or peer-to-peer ambassadors when applicable.
Partner with campus organizations and departments to increase program visibility.
Conduct surveys, focus groups, and competitive analysis to gather customer insights.
Track and report marketing performance metrics, including campaign ROI and student feedback.
Support business development efforts through customized presentations and client-ready reports.
Build relationships with university or business partners to align marketing goals with client priorities.
Collaborate with culinary, operations, and sustainability teams to showcase programs.
Attend team meetings and contribute creative ideas that align with Aramark’s strategic goals.
Excellent written and verbal communication skills.
Strong organizational, time management, and multitasking abilities.
Proficient in Microsoft Office Suite; Adobe Creative Suite and Canva a plus.
Social media management experience (Instagram, Facebook, TikTok).
Data-driven with an eye for design and branding.
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